nola.to.nyc

Great article by Ken Belson (who by chance is my cousin) in the NYT today about the lack of seat sales at the 2 new stadiums here in New York. Most shocking to me is that they hired what is essentially a real estate broker to sell seats to high end customers. Which should not be surprising as the cost for some of the seats are more than my rent each month. My advice is to take a page out of the New Orleans Zephyrs marketing playbook - $1 Beer and hot dog night.

The Yankees have hired Douglas Elliman Worldwide Consulting, which promotes and markets real estate projects for developers, to sell premium seats to high-end residential customers. The team has also extensively advertised the availability of the high-priced seats, and invited potential buyers to visit the Stadium at a Select-a-Seat weekend last month.